AI And CRM: Can the management of customers get easier?
When the digital transformation reflects on customer experience, customer relationship management ( CRM) must be essential to the treatment of this engagement. But the word "CRM" is sometimes discussed in your conference room and not cooled by enthusiasm. Indeed, many businesses have a relationship of love and dislike and their customer management tools. It helps you to keep in contact with the people who keep you company. But in many situations, it is slow and frustrating, not terms that you would like to describe the technology that is most important to the success of your business Enter, AI. Yes, in previous CRM iterations AI played a part. Nevertheless, recent advances in natural language processing and machine learning can (and will) facilitate customer management. The following are many areas in which businesses with AI's CRM technologies can enhance their customer management and build strategies for the needs of their clients, such as Salesforce. It can ...