will automation affect digital marketing?

 


I have been working in the field of online marketing which is also called Digital marketing for a long time and I have been asked many questions related to digital marketing form my clients and juniors and the most commonly asked question is “will automation affect digital marketing? “and I think this question is in your mind also that is the reason why you're reading this   I will make sure after reading this blog you will be clear about this and you will understand that is automation is affecting the digital marketing or not

Usually, according to the experts of digital marketing Automation helps digital marketing grow In many ways but it is very important to understand what is a digital marketing and how it is done and what is automation exactly   So In this blog you will Understand

·        What is Digital Marketing and how it's Done

 

 

·        What is automation 

 

 

·        How its benefits in digital marketing

 

What is Digital marketing and how it's done

Digital marketing is the new method of marketing  in which you market or promote  your business online and as we know that almost  every person spends more time on the internet now a day and taking your product or service online is the best way to grow your business

 but it is very different from traditional marketing which was used or still being used

 In digital marketing, there are more strategies to follow and will take some time to grow because almost every Business Is doing digital marketing for their Companies

There are many parts or step in digital marketing like

1 SEO(search engine optimization ): Ranking  your business on top of the google  search page in an organic way by targeting keywords Related to your Business 

 

2 SEM: Rank your business on top by paying for the targeted keyword

 

3 Social media marketing: Grow your brand awareness in a social network like Facebook, Instagram and many more

 

4 Content marketing: marketing your business content in different platforms

 

5 Email marketing: reaching to your customer from email newsletter with a different offer and best deal

There are so much to do in very less time Because your competitors may grain your customers how are online  if you're slow in Marketing And automation plays a very important role in it you will Understand why in Featured topic

 

What is automation

I begin my morning with, "Hey, Good morning, Google." My robotic bot wishes me back easily, quietly takes my phone off, begins to narrate my schedule, alerts me about the weather and traffic conditions in the to office, and plays my favorite morning playlist at the end of this routine. This is automation

Automation is everywhere nowadays in our daily life  it makes your work easy and fast with that our lot of time is saved so we can do more productive work and improve in our fields

 

Compared to outsourcing or moving abroad, automation will keep the operation in-house, boost process management, and dramatically reduce lead times. Automation strategies are based on the particular needs and priorities and are easy to pay for themselves due to reduced running costs, shorter lead times, higher performance, and more.

 

But Yes it has affected for many jobs So we should keep upgrading ourself to the latest technology Because nothing will remain the same things keep changing so we also should  adopt that change and make well use of it

I think now you Understood the important of Automation in our life and how we can make use of it 

 

How automation will be Benefit in Digital marketing

If you know automation is already in Digital marketing from long back

In the back days, we had to search the keyword rankings manually for Search Engine Optimization ( SEO). I had to sit down and type a keyword on Google, to see the rank of a company for a particular keyword to place it in the top 100 results.  we had to do so weekly with 50 keywords and 11 clients to.

Fast forward to the creativity and we now have a method that makes this process automated for us. Every Monday I get comprehensive keyword ranking reports for all my customers which reduce nearly 32 man-hours a month

Let's not ignore the time when people had to sit down and manually plan social media messages on different channels. Imagine scheduling 20 posts a month for a single client on 4 separate sites. This is absolute hard work.

Quick forward to now and you see almost everyone using a scheduler like Hootsuite or SocialPilot that helps them to plan, track posts more conveniently on all platforms.

So as you know  it makes our work fast so that we can improve were we lacking and grow Business with digital marketing

 

 

Conclusion

I think Now your clear about the automation will not affect the digital marketing it will help digital marketing In many ways so you make sure to adopt the automation not only in digital marketing and also in other things in your life

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