What’s the best CRM for small business in 2020

 

CRM is the # 1 software market today, bringing in nearly $ 40 billion worldwide, growing 16 percent per year, and used by 91 percent of businesses with more than 11 employees. But chances are if you're a small business owner, you never even heard the term “CRM” until the past few years.

However, with Main Street hit by the digital revolution, a limited range of CRM software solutions have been built to address the unique needs of busy small business owners. The right CRM will level the playing field against the world's Walmart and Amazons, enabling owners to identify, sell, and attract their customers and thereby increase revenue.

Before we talk about the main features that make CRMs important to every small business (including mom-and-pop shops, restaurants, hair salons, tire shops, shoe stores, and any other local business), let's talk about the key issues facing small business customer relationships — problems that every CRM designed for small business needs to address.

1 Small company do not know who their clients are except a handful of "regulars"                    

2 It is difficult for small businesses to obtain customer contact information and to apply transaction and correspondence history to customer records

3 Small businesses are struggling with customer segmentation into appropriate categories to allow for effective marketing campaigns

The biggest reason small business owners weren't interested in CRM is that there was no CRM planned for them. Luckily this is changing

Several CRMs are now intended for small businesses. Most, however, are designed for "small to medium-sized enterprises"—medium-sized enterprises have more than 100 and up to 999 employees — which makes them very insignificant to the vast majority of local shops.

So what are the main attributes for small businesses like yours which make the best CRM?

The best CRM for Small Business 2020 has to match a small budget

Small business owners living on low, profit margins of 2-3 percent can not afford to pay thousands of dollars a month for a CRMsolution at the enterprise level.

 

The best CRM will be inexpensive for small businesses and will have an immediate profit for the company.

Enterprise CRM platforms were designed with large amounts of working capital and big marketing budgets for massive companies, and all of them have complicated pricing structures.

Any successful small business CRM needs to be designed for small companies from the start and with a clear understanding of their particular situation and budget constraints, rather than as an afterthought or "watered down" version of a big business CRM.

The best CRM needs to be easy to use for small businesses

Enterprise-level CRMs such as Salesforce and Oracle need almost one or two full-time workers whose sole task is to operate the CRM platform and to collect marketing and customer experience management teams data Does it sound like a small business owner has the time or money to do that? None.

Moreover, even many small business CRMs need several hours of work a week to manually enter customer addresses, collect email and other related data, and handle any marketing campaigns.

Busy small business owners need a CRM that simplifies their lives, and not one that complicates them.

Although enterprise CRM software is designed to drive use and interaction, the best small business CRM software can automate most, if not all, of key tasks to keep owner/user inputs to a minimum and save as much time as possible for busy small business owners.

CRM software can simply not be used and needs continuous time and effort from the business owners.

 Indglobal’s CRM program has been shown to save 10 hours per week for the average business owner. Imagine what you could do with 10 more hours a week!

The best small business CRM with useful data will be 'pre-populated'

 

When it comes to CRM, the main problem small businesses face is that they don't know their customers.

Big businesses use multi-million dollar systems and sales processes to capture and collate customer names, contact details, credit card information, email addresses, and more, but small stores may know only a few "regulars" and have no real means of gathering, organizing, and updating customer information.

At indglobal, we label this the "zero data challenge." indglobal solved the zero data problem for small businesses by developing the world's only pre-populated CRM

When a customer works with the company, indglobal CRM automatically generates or updates a customer profile, drawing on a proprietary database of 250 + million consumer profiles and transaction data of more than $1 trillion